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ISBN: 9781465462909
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A major literary event when it was published in Viking hardcover in 2007
The film is set in 2045
The Data Deluge: Making Marketing Work for Brands and People -- Arun C. Kumar, Hardcover Babadook ISBN: 9781465462909In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversation on how the industry should approach data and marketing. Data's explosion and targeted marketing has ushered in a new era of data use and analytics. Unfortunately, in today's world, neither marketers nor consumers are fully benefiting from this explosion of data. The purpose of marketing is to
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