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Track: 12 - Sea of Red
Punpun is on his own now
When a woman inherits her estranged mother's bookstore in London's Primrose Hill
ISBN: 9781936383368
Unconscious Branding -- Douglas Van Praet, Paperback Erin Lee Sahlstrom Track: 12 - Sea ofFor too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . . human strategies, not consumer strategies. We need to go beyond asking why, and begin
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