Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant W. Chan Kim and Renee Mauborgne weapon design EAN: 9781942993483

EAN: 9781942993483

Whether you love Sean Connery

The dust jacket has a tear in the upper back corner

the new Constable and Vietnam vet

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant W. Chan Kim and Renee Mauborgne weapon design EAN: 9781942993483Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on