The Ultimate Question: Driving Good Profits and True Growth math guide and dedicated to building a

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The Ultimate Question: Driving Good Profits and True Growth math guide and dedicated to building aAuthor: Reichheld, Fred Brand: Harvard Business Review Press Edition: 1 Number Of Pages: 224 Details: CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short term earnings but alienate customers. They undermine growth by creating legions of detractorscustomers who complain loudly about the company and switch to competitors at the earliest