Switch: How to Change Things When Change Is Hard [Hardcover] Heath, Chip and Heath, Dan occult adventure entertainment spaces

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John Shinsky

But instead of sending him to the art school of his dreams

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Switch: How to Change Things When Change Is Hard [Hardcover] Heath, Chip and Heath, Dan occult adventure entertainment spacesWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systemsthe rational mind and the emotional mindthat compete for control. The rational mind wants a great beach body; the emotional