Switch: How to Change Things When Change Is Hard -- Chip Heath, Hardcover Destination Gobi Track: 11 - Bubble

Track: 11 - Bubble

Formed in 1999 as the solo project of Salvatori

ISBN: 9781956656077

Il Divo takes flight in 2024 with their 10th full-length album

Switch: How to Change Things When Change Is Hard -- Chip Heath, Hardcover Destination Gobi Track: 11 - BubbleWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the