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But where trivializing nicotine addiction by comparing it to caffeine was once part of the Big Tobaccos larger strategy to deny the danger altogether, now its part of an effort to promote the idea of clean nicotine. If e-cigarettes are positioned as a safe way to use nicotine, then the e-cigarette companies are going to embrace this idea that nicotine itself isnt harmful and might be beneficial, she says

Although it has since developed a cult following, Consequences was released as punk was sweeping the UK and proved a resounding commercial failure, savaged by critics who found the music self-indulgent

www.cdc.gov/tobacco/stateandcommunity/best_practices Make tobacco cessation treatments more available to people who want to quit

Tolkien with his pipe