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Big tobacco companies lobbied and targeted more Latino/Hispanic communities

Actions could include incorporating e-cigarettes into smoke-free policies, preventing access to e-cigarettes by youth, price and tax policies, retail licensure, regulation of e-cigarette marketing likely to attract youth, and educational initiatives targeting youth and young adults

In February 2014, NJOY received a $70 million capital injection from investors including Brookside Capital and Morgan Stanley Investment Management, but that was not enough to stop the bleeding

The price gaps between 75th percentile prices and 50th percentile prices remain stable throughout the study period