Adjusted for Canada: Certain adjusted measures, including adjusted profit from operations, category contribution, net finance costs, adjusted diluted earnings per share, leverage and adjusted EBITDA, are also presented on an adjusted for Canada basis, reflecting the removal of 100% of adjusted profit from operations of our Canadian business, excluding New Categories, from 2025 results and 85% from 2026 results, to remove the distorting effect of the Canadian results, as from 29 August 2025, the date all of the Groups outstanding tobacco litigation in Canada was settled
Contributors of articles in the GATC COP11 bulletins included the Global Center for Good Governance in Tobacco Control, University of Bath, Action on Smoking and Health USA, the Smokefree Partnership, the Campaign for Tobacco Free Kids, Vital Strategies, European Network for Smoking and Tobacco Prevention, the NCD Alliance and the South-East Asia Tobacco Control Alliance
In this months edition of our LinkedIn newsletter, The Challenger, we looked at how our consumer-led approach has helped us build scale in this growing category and further develop our contribution to tobacco harm reduction
It highlights that more robust measures are needed to reduce uptake among young people
