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Toxicology of flavoring- and cannabis-containing e-liquids used in electronic delivery systems
This is in line with findings that demonstrate how packaging and product innovations (eg, capsule and other filter technologies) are key to tobacco industry marketing strategy and are used, in part, to indicate a reduced risk to the consumer.36 There is evidence to support the concern that innovations, in both product and packaging, could communicate reduced risk to consumers as did descriptors like low tar and light.37 Packaging innovations, like perfume packs and packs with an image of a filter and descriptors indicating filter technology, are perceived as lower risk compared with other cigarettes.21 22 Notably, research examining the effect of colour on cognitive task performances found that compared with red, blue elicits approach behaviour, which is shown to make people behave in a more risky manner.38 If this finding translates to a consumption context, the combination of perceptions of reduced risk and approach behaviour elicited by blue could be particularly problematic
By conducting an inclusive review, we believe we can better define the landscape of what is known on these topics
