truth anti tobacco commercials New truth® campaign shows connection between nicotine dependence and "Toxic Therapy" No. 10 American Legacy: Truth

Ed Markey (D-Mass), who last month held a hearing on smoking in the media, asking media companies to join the anti-smoking effort

N Engl J Med 2019;381:1780-1781

"Unfortunately, the police confiscated the goods and fined him the equivalent of $3,500

The majority of participants felt that a regular call from the PN brought smoking cessation to the forefront of their minds: She was helpful because she had me remembering my appointments. (Female, 52 years) Talking to [PN] every week has made me more aware. (Female, 42 years) While most participants stressed the effect of accountability, others felt pressured by the phone calls, highlighting the importance of individualizing counseling: Enhanced self-efficacy Interactions with the PN increased participants self-confidence and reinforced optimism