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While the group has not undertaken a true community education campaign, they have taken the opportunity to present to groups anytime they can, including to city councils and to broader groups that impact local health policy

By 1975, the brand was four years into its market development past the introductory phase, fully established in the low-tar category it had helped define, and in the midst of what advertising historians consider the most creatively ambitious period of its POS campaign

Finally, we see that at the most local level individual populations of vapers may be different