cigarette brands wayne John in a 1954 Camel Commercial #johnwayne Wayne McLaren (1940 - 1992)

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"The Cigarette Industry" in The Structure of American Industry, edited by Walter Adams (1961) pp 357392

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"The commercials were very carefully orchestrated, and David McLean was required to smoke up to five packs per take in order to get the ashes to fall a certain way, the smoke to rise a certain way and the hand to hold the cigarette in a certain way." The lawsuit was ultimately dismissed in court, but the cigarettes have since incurred the nickname "cowboy killers." Philip Morris USA is now owned by Altria, a company that also owns a stake in the e-cigarette maker JUUL Labs