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Key findings of the report: Plain packaging substantially decreased appeal of cigarette packs After the introduction of plain packaging in Canada, 45% of smokers reported that they disliked the look of their cigarette pack, compared to 29% before the law Unlike other ITC countries that introduced new pictorial warnings at the same time as plain packaging, the salience of Canadas 8-year old pictorial warnings did not increase after plain packaging Canada did not implement changes to its large pictorial health warnings (PHWs) at the time of implementation of plain packaging

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"That's where the industry spends 86 percent of its marketing budget

This means it's harder for your body to fight off infections and repair damage to your teeth and gums