Calling the industry an unregulated Wild West, Jackler bemoans the familiarity of the techniques he sees in the marketplace
however, in H1 2022, aggregate losses associated with the segment decreased by 50% (281m), 2/3 of which was driven by scale and operating efficiencies, including 45% New Category revenue growth for the period, as well as marketing optimizations which reduced customer acquisition and retention costs for New Category products by more than 30%
Stuff that demands respect, not an apology
These claims are used to describe 1) that the product is made with nicotine created in a lab (i.e., tobacco-free nicotine, also known as synthetic nicotine or non-tobacco nicotine), or 2) that the product contains no tobacco leaf (i.e., tobacco-free or tobacco leaf-free)