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Capture their attention and hold it effortlessly

This venture capital business has invested in start-ups and scale-ups such as Awake Chocolate and Blockhead, and I think BAT has three major strengths which should help it compete effectively outside its traditional tobacco and nicotine-based markets: Long-established R&D capabilities specialising in plants and ingested chemicals Decades of global brand-building experience A well-oiled global distribution machine Of course, moving into products that stimulate or soothe consumers will mean stepping on the toes of some very large and established competitors

Theyre sold in varying strengths, but typically have a high concentration of nicotine

When to outflank versus when to conduct a frontal assault