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Authors details Dr Janine Nip, ASPIRE Aotearoa Research Centre, and Department of Public Health, tkou Whakaihu Waka | University of Otago Prof Richard Edwards, ASPIRE Aotearoa Research Centre, and Head of Public Health of the College of Medicine & Public Health, Flinders University Prof Janet Hoek, Co-Director of ASPIRE Aotearoa Research Centre, and Department of Public Health, tkou Whakaihu Waka | University of Otago Assoc Prof Andrew Waa, Co-Director of ASPIRE Aotearoa Research Centre, and Department of Public Health, tkou Whakaihu Waka | University of Otago Lani Teddy, ASPIRE Aotearoa Research Centre, and Department of Public Health, tkou Whakaihu Waka | University of Otago Appendix 1

Joe DiMaggio was in Chesterfield ads (the baseball mans cigarette), while English footballer Stanley Matthews happily pushed smooth, clean smoking. Plenty of athletes claimed it opened up their lungs and let them run faster, which is manifestly not true

(1) (See on this site.) Smoke Gets In Your Ears Some early rumbles were heard from the medical community about coughing signaling the dangers of the smoking but most were dismissed as akin to the old saw, Smoking stunts your growth , and sales continued to climb

Important factors to keep in mind are: Basic requirements for packaging strength and durability Compliance norms for standard 20-stick packaging Placement and sizing of mandatory health warning labels Rules regarding deceptive or excessively large promotional packaging Adhering to both federal and state regulations regarding tobacco So its important to find a balance between creativity and legal requirements, since even small changes in measurements can cause problems