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The Geneva Humidor That Built the Davidoff Aesthetic Zino Davidoffs tobacconist shop on Rue de Rive ran a humidor system in the 1940s that maintained Cuban cigars at roughly 70 degrees Fahrenheit and 70 percent humidity the standard that became known industry-wide as the seventy-seventy. The shop was the de facto smoking salon for the postwar Geneva diplomatic corps, which is where the brands quiet, neutral, low-flash aesthetic comes from Davidoff was selling cigars to people whose entire job was not standing out
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