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Reynolds Tobacco Company 1951 For everyone on your Christmas list who smokes (04:37) Two television commercials and closing credits by Philip Morris during an episode of I Love Lucy December 15, 1952 The perfect gift, the taste thats right (01:03) Television commercial by Brown & Williamson Tobacco Corp

Millions of Americans hoped that smoking Marlboros would give them that same feeling, even if it lasted only a few minutes at a time

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Although a tax of 3 cents per pack seems like nothing compared with today's prices and taxes, the average retail price of a pack at that time was only 25 cents, including the federal tax