Biodegradability and sustainability are now on the minds of many consumers and they are expecting responsible companies to invest in new technologies and products to address these issues. Essentra has, of course, already heeded that call by introducing filters that use paper, hemp, and ochre as their base material, as well as a proprietary processing technology the company has termed BiTech
"E-cigarette laws have changed here's what you need to know"
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With these programs there is also an added bonus, as these franchisees are now able to provide unique savings with CPG loyalty offerings to their customers as well, says Greg Dean- Director of Domestic and International Marketing at Circle K- Worldwide Franchise