When it rejected RJRV's menthol application, Jones says, "the FDA brushed over its prior statements about the low popularity of menthol-flavored e-cigarettes among youth and substantial benefits for cigarette smokers who make the switch." That "sudden turnabout," she adds, "further reinforces" the conclusion that the FDA's decision was "likely arbitrary, capricious, or otherwise unlawful." The FDA's current position, the 5th Circuit says, amounts to a new "tobacco product standard" that was never formally proposed and therefore did not go through the "notice-and-comment rulemaking procedures" that the APA requires
It is linked to impulse purchases of these products, an increased likelihood that young people will start smoking, and a decrease in smoking cessation success among those trying to quit
Juul had long been planning to launch in China, where more than 300 million people smoke, according to the World Health Organization

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