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Retrieved May 7, 2023

This week the Food and Drug Administration (FDA) finally granted a snus manufacturer permission to tell the truth about this Swedish version of oral snuff, which is far less hazardous than cigarettes and contains lower levels of carcinogens than other forms of smokeless tobacco

Cotti, Chad, Charles Courtemanche, Johanna Catherine Maclean, Erik Nesson, Michael Pesko, and Nathan Tefft (2020)

Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs