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The most comprehensive examination of Olympic themed cigarette marketing after 1988, Smoke rings: towards a comprehensive tobacco free policy for the Olympic Games by Kelley Fooks, Gary Fooks, Nathaniel Wander, and Jennifer Fang, was published by PLoS One in 2015 ( The authors list examples of corporate sponsorship (as opposed to brand-name sponsorship) of teams and individual athletes in other nations, as well as a clever and costly campaign at tourist sites, on billboards, and in the print media throughout the 1996 Summer Olympic Games in Atlanta by Philip Morris, maker of Marlboro cigarettes, to encourage Accommodation by restaurants and other hospitality venues for those who smoke