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They come in colorful, plastic containers displaying their flavor, strength and the tagline: powered by Elf Bar. One Instagram post is typical of the new advertising pitch: Enjoy next level of satisfaction and unrivalled convenience, all with the same great Elf Bar taste you know and love. ___ Associated Press researcher Yu Bing in Beijing contributed to this report

Each box contains 120 minty filter tips that are 5mm in diameter and packaged in 20 cellophane handy sticks

For every person who dies because of smoking, at least 30 people live with a serious smoking-related illness a number that has now reached more than 16 million in the United States

Policy Options Overview: Many of the same point-of-sale policy options exist for e-cigarettes as for other tobacco products