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Current legislation in other countries requires labels to take up a certain amount of space on the packaging, such as the EU designating 65% of it to be a warning label

Two of the worlds largest tobacco companies have filed suit against the British government in an effort to overturn new laws aimed at stamping out the use of cigarettes

The tobacco industry challenged the tobacco products directive through the European court of justice (ECJ) and standardised packaging regulations through the UK courts

Thats despite combustible tobacco products including cigarettes and rolling tobacco making up 68% of annual smoking-related sales currently, versus 32% from smoke-free products such as vaping devices and heat-not-burn products