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For instance, PMI uses social media and experiential marketing to promote its IQOS devices, appealing to tech-savvy and younger demographics

In 2009, the reauthorization of the State Children's Health Insurance Program included an increase in the federal excise tax on various tobacco products, and while the new law closed some loopholes by equalizing the tax on little cigars with cigarettes, it created other exceptions that the tobacco industry was quick to exploit

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It should make authorization decisions understandable to non-experts and bring that science into exam rooms, where patient decisions are often shaped