Similar to the previous campaign, it adopted a relatable approach through popular culture references, to cater to its young audience
For David Hammond, a professor at the University of Waterloos school of public health, packaging bans "are just an extension" of previous regulations on advertising, "and in some ways theyre even more important, because the industry describes the pack as the absolute cornerstone of their brand imagery." Hammond points to lipstick packs as an example of gender-specific marketing
Mariano was very transparent about his approach and provided detailed explanation of the detailing process
I cannot tell you the exact process, but I basically decompress, dry and then purify the fibers, he says, adding that their exceptionally low thermo-conductivity is extremely important, because you dont want to burn your lips when smoking a cigarette