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Madison Avenue: Fighting smoke with smoke (commentary)

A vicious circle Mhlongo furthermore highlights that smoking cheap cigarettes may contribute to increasing the risk of addiction and are deemed more harmful as they are often more affordable and accessible than other types of cigarettes, causing one to smoke more

You may not vape in exactly the same way that you would smoke

Fiona Andrews, director of Smoke Free South West, which has run a targeted information campaign on roll-ups after it emerged that 40 per cent of people in the region smoked them, said that rollie smokers could be immune to national quit smoking messages because they believed they were already reducing harms