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Both are addictive due to nicotine content

Typography must remain clear and legible while fitting within regulatory guidelines

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If a smoker takes his or her pack out 20 times a day, every time its an advertisement and it has the endorsement of the person thats holding the pack, (exposing them to) kids that may see their parents packs or kids that may see their friends around the schoolyard or in their community. Among the countries that have adopted plain packaging for tobacco products are Australia, the United Kingdom and France, and research has shown that removing logos, colours and brand images helps make them less appealing to consumers, including young people