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Delicados , positioned in the low-price segment, reached a record 11.9% share of the total market in 2010 and complements our portfolio, which includes Marlboro , the market leader, which increased share by 0.9 points to reach 49.1%.

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Commonly noted characteristics include: Placement between Red and Silver in the product hierarchy Consistent branding and packaging design Broad availability across the Australian market This positioning allows Marlboro Gold to appeal to a wide audience without overlapping too closely with either the Red or Silver variants