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The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile

From restrictions on marketing that targets youth, to prohibiting flavors designed to entice teens to use e-cigarettes in the first place more guardrails are needed to prevent tobacco use and addiction among young people in our country. The recommended actions include banning all non-tobacco flavors of e-cigarettes, imposing limits on nicotine concentration, cracking down on disposable e-cigarettes and also enacting stricter regulations on how e-cigarettes are marketed toward youth

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The Australian government is defending its introduction of plain packaging in a case before the World Trade Organisation