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Some ads suggested that smoking was a way for women to assert their independence, while others promoted cigarettes to stay slim and maintain a slender figure

That means no giveaways, no branded merch, no influencer shoutouts, and no sponsorships

Data sources and citations for each riskoutcome pair can be downloaded using the download button on each risk curve page currently available at Study characteristics and citations for all input data used in the analyses are also provided in Supplementary Table 3, and Supplementary Table 2 provides a template of the data collection form

Royal College of Physicians, 2018)