Consumer Preference An under-discussed risk to the future of BAT and the industry broadly is that while consumer preferences for legacy brands are established, it remains uncertain if New Category products will be able to do the same
As well as being more cost effective for consumers, heated tobacco sticks also offer higher margins to retailers when sold at RRP. Alongside launching Ploom X Advanced, the Evo tobacco sticks range will now include a new Gold variety, which has a smooth and mild tobacco flavour, alongside improved blends for the existing Bronze and Amber flavours
Louis, MO (n=143), Baltimore, MD (n=171), Omaha, NE (n=90) and Colorado (n=100) surveyed June 8-12, 2024
Fact: Smoking may make you feel calmer, but it hurts your body more than it helps