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If you find a smoker today in Sweden, its probably a person who came here as an immigrant, said Niclas Malmberg, who is a board member for the think tank Tobaksfakta and a former member of the Swedish parliament

3275362 3 years ago Google 8 This is a nice place to bring the family to hang out

The takeaway is that Buffett and Munger held the view, based on the brand equity Sees had established over half a century with millions of consumers in California, that the company had significant untapped pricing power and as the chart below shows, they put that belief to the test over the next quarter century

It was a visual shorthand for a whole ethos