tobacco barn navasota Barns: Historical Southern Structures, Reimagined The American imagery is strong in this piece Tobacco Barn & Old Trace

Still a long way to go he says

By introducing IQOS or other HTPs, tobacco companies are likely to increase tobacco consumption, increase nicotine addiction, increase initiation among youth and non-smokers,61 62 undermine efforts to denormalise and significantly reduce tobacco use,63 and create a new market of tobacco products that once established will be difficult to control

Incorrectly believing that nicotine causes cancer could discourage smokers from switching to safer nicotine-containing alternatives, and could lead nonsmokers to experiment with low nicotine tobacco products, believing that cancer risk would be reduced

Its cigarette business isnt exactly harbouring untapped potential