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Tobacco companies have rebranded their roll-your-own cigarette tobacco as pipe tobacco to avoid taxes and rebranded flavored cigarettes as flavored cigars to skirt a federal ban, said Andrea Villanti, the deputy director of the Rutgers Center for Tobacco Studies and co-principal investigator of the study

Dry cigars tend to burn too quickly and produce a harsh taste, while overly moist cigars can be difficult to light and may not burn evenly

The result is a genuine translation problem for anyone navigating across brands

In 2022, the investigation by TCRG, the BBC and Bureau of Investigative Journalism was longlisted by Private Eye for its acclaimed Paul Foot Award