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This officially licensed 5-pack of lighters showcases the iconic Camel mascot, Joe Camel, dressed in vibrant, playful outfits and cool personas that epitomize retro swagger and style

The boldness of the message is refreshing, wrote -The New York Times-, a clear statement in a world of mixed signals. -The Guardian- praised it as a powerful visual reminder, and -The Washington Post- called it a brilliant, proactive step toward a healthier lifestyle. -The Wall Street Journal- noted that it was a conversation starter with the potential to spark important discussions

JAMA 300 , 907914 (2008)

Later this year, Companies House will receive new powers to better identify business owners