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For appropriate comparison, the estimated quantities of liquid refills were expressed in puffs, assuming a consumption of 100 mg of liquid for 20 puffs of 70 mL (the value commonly observed herein)
- To share comprehensive information about the key factors influencing the growth of the market (opportunities, drivers, growth potential, industry-specific challenges and risks)
The campaign will increase awareness on a) the negative impact of tobacco on peoples lung health - from chronic respiratory disease to cancer, b) the fundamental role lungs play in our well-being.
In 2010, 19.3% of adults (or 45.3 million) smoked cigarettes, compared with 20.9% of adults in 2005
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