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Benefits for Businesses: Better marketing impact Increased perceived value Stronger customer engagement Custom packaging is no longer optionalits a strategic necessity

"Zhonghua" cigarettes rank first in China for export volume of a single cigarette brand

BAT UK marketing director, Frank Silva, said: With this launch, were offering retailers the opportunity to deliver their adult smokers even more choice, combined with the reassurance of quality and heritage associated with the iconic Rothmans brand

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