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Vaping decline has boosted interest in oral nicotine products, with Google Trends data indicating a 60% spike in queries for tobacco-free pouches since 2024

Sizing matters: Don't trust manufacturer room ratings at face value - they're often optimistic

For those working to keep their homes or workplaces smoke-free, simply breathing can feel like an uphill battle

Willmore says the FDA should require new products to undergo FDA review and "demonstrate a public health benefit in order to stay or get on the market." "The FDA is envisioning a world where cigarettes can no longer create or sustain addiction, and where adults who still need or want nicotine can get it from alternative and less harmful sources," Gottlieb said last fall