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On-pack warnings are very important because they allow us to reach all smokers, but we must recognise that people who have smoked for 30 years differ from young people who are experimenting or who regard themselves as social smokers." The warnings needed to resonate with diverse groups of smokers, and be refreshed regularly so smokers are exposed to multiple reasons for quitting, researchers said

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PMIs current CEO Andr Calantzopoulos has agreed to become its chief operating officer and president

In other words, consumers do not need to worry that vaping will suddenly become more expensive than smoking, as traditional tobacco products are also becoming costlier