In the Escape from the commonplace campaign, the brand highlighted its taste and (alleged) mildness through imagery of global landmarks and the line Enjoy something different. Coinciding with this, the brand also used its healthier positioning in a campaign with the slogan: Yes, you need never feel over-smoked that's the miracle of Marlboro!, targeting parents through children
Features: Butane-fueled for easy refilling Durable, tank-like construction Unique side flame design for pipes Premium materials and intricate finishes If youre looking to wow someone with a gift that screams sophistication, this is it
"This is a really big concern for cigarette ads, for instance, because those still have smaller warnings," she says
Until late 2015, though, Halo really had nothing that catered to the desires of advanced e-cigarette users