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In Mexico, outer packaging demonstrates a range of marketing appeals and could be a way for tobacco companies to counteract current HWL regulations that help limit marketing and advertising space on packaging
Credits Advertising Agency: The Smarts, Sofia, Bulgaria Creative Directors: Bogdan Russev, Radoslav Bimbalov Art Director: Pavlina Boneva Designer: Natalia Nikolova Copywriters :Bogdan Russev, Vesselin Trandov, Maria Makedonska Photographer: Vassil Karkelanov Production: Shoot!
Lightly smooth any raised or rough edges using ultra-fine sandpaper (400600 grit), applying minimal pressure
Cigarettes, by contrast, must be sold in standardised olive-coloured packets of at least 20 sticks featuring the brand name only in a standard font and without any price markings or flavours
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