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Although IQOS use is currently low and its marketing strategy rather limited, now is the time to put appropriate guardrails in place to prevent its use by non-tobacco users, youth and young adults, and others at risk of persuasive advertising campaigns promoting IQOS as a reduced harm tobacco product
Imagine you are a dragon puffing out a large cloud of smoke
[6] Research confirms that well-designed warnings based on scientific principles improve safety behavior, with effective warnings leading to greater compliance than their absence
Were not addicted, but dang, do we love our nicotine treats
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