I smoked heavily for 42 years, working in the 1970s everyone smoked, that was the in thing in society, we had mass marketing and advertising, and having an Uncle who worked for John Players he used to get a pack of 200 cigarettes at work weekly, part of the perks of the job, he shared them out with the family, they were easy to obtain, along with vending machines on street corners, a 2p piece sellotaped to the back of the carton for a 8p pack of ten fags if you put a 10p coin in the slot, easy to carry on with your addiction and nobody could stop you and you werent age challenged like you were in a newsagents shop
Ahlstroms differentiation is therefore less about end-brand claims and more about process engineering and material qualification, including the ability to support product conformity across formats like cigarettes and beedis-adjacent applications
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