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For decades, Chinese brides would light Double Happiness cigarettes for male wedding guests as a gratitude token

And according to University of Stirling tobacco packaging researcher Crawford Moodie, that should be no surprise: The findings [on the benefits of plain packaging] are also consistent with idea that packaging is an important vehicle for marketing, as is clear from the tobacco industrys own internal documents. Indeed, tobacco industry communications were made public through legislation and shed light on how the industry hooks consumers

Lorillard settled for millions, and Kent's branding pivoted to transparency

When the brand was officially launched in India, Gold Flake launched a new product called Honeydew Smooth, using imagery like scarves, silk, satin, and feathers as their selling point