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Value assessment: Collectible value: The Chesterfield 101 edition is considerably rarer than the standard Chesterfield variants

The decision to write down the value of some of its brands was a bold step for BAT because despite the short-term pain, the reality is that the market for cigarettes is shrinking, and pretending otherwise would be irresponsible on the part of management, he says

The brand manages to balance tradition with a modern edge, so youll spot plenty of young, urban smokers choosing it

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