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60.9% of teens vape to see what the experience is like

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Why the puff count on the box is a red herring This is the part that confuses almost everyone

As a matter of fact, some of its promotional materials seem to be plagiarized directly from old cigarette spots with catchphrases like simple, smart, intensely satisfying and smoking evolved, while others apply the long-standing idea of switching to new ground, by calling their products a way to improve the lives of the worlds 1 billion adult smokers by putting an end to cigarettes. Even though these ads do not explicitly say customers will be healthier if they switch from cigarettes, the message is absolutely unmistakableJUUL has been exploiting the lack of public awareness about the hazards of vaping