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Inflation eroding the value of the tax rate is part of the story, but so is a 55 percent reduction in per capita cigarette consumption

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Regulation needs to go further, its time to put health warnings on the cigarette sticks as well and make cigarettes as unappealing as the packs theyre sold in. Standardised packaging laws shut down one of the last remaining forms of advertising available to the tobacco industry and is a key strategy recommended by the World Health Organization to protect smokers from misleading packaging