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Loni refused to let Jennifer be a dumb blonde, pushing for her to be sharp, confident, and the smartest person in the room

As Ben Goldacre, author of Bad Science , explains, by randomly assigning people to one intervention or another and measuring the outcome in the same way across both groups, you can rule out alternative explanations for differences between groups

In recent years, the industry has introduced novel nicotine delivery systems electronic cigarettes (ECs), heated tobacco products (HTPs) and nicotine pouches which are promoted as reduced-harm alternatives 3,4